royal alberta museum
13,791,155
visitors since 1967

Waiting for the new museum to open is tough! We feel your pain. We can hardly wait to share it all with you. That's why we came up with #RAMwow. To make the waiting a little easier.

Every week on social media, we'll feature a sneak peek photo of an object or conservation technique you'll see inside the new RAM!

Our aim is to WOW you with bite-sized previews of the stories the museum will tell at the new building. The new museum is set to open in early 2018...which means you'll enjoy dozens of "wonders" until then!

Why WOW? It's short for Wonder of the Week. The word "wonder" conveys two things: first, the excitement of discovering Alberta culture and history; second, an element of mystery and curiosity, which ties into part of the guessing aspect of this project! Each week, you can guess the "wonder" with a #whatisit photo before we reveal the answer to you. We don't just want this campaign to be fun and enticing; we want it to be educational and surprising, too.

What kinds of "wonders" will #RAMwow feature? ALL kinds! More than 6,000 objects from our collection will be on display in the new museum. #RAMwow will feature objects from our diverse range of curatorial programs, including archaeology, quaternary palaeontology, botany, invertebrate zoology, ichthyology, ornithology, geology, western Canadian history, ethnology, military & political history, and more!

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